It’s something earned over years of rigorous product testing by an impartial team of experts focused on finding and vetting the very best across more than 1,000 products and sharing that information as transparently as possible.Īs Leilani Han, Wirecutter’s executive director of commerce explained, “Our founder really instilled from the very beginning that, if you were doing right by the reader and putting them at the center of everything, then the rest will follow.”įor Han, the monetization of the site via affiliate was therefore a completely natural strategy.

That kind of influence over such a huge audience of shoppers doesn’t just happen overnight. So trusted, in fact, that the so-called ‘Wirecutter effect’ describes the sudden surge in sales retailers face when one of their products is spotlighted by the team’s editors as a Wirecutter Pick.

Founded in 2011 by Brian Lam, the product review and recommendation site Wirecutter has since grown to become one of the most-trusted consumer review sites in the US.

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